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Designed in New Zealand

Born from the surf.

Surf hats built for real ocean conditions — secure in the water, quick-drying, and made for long days under a strong sun. From the first paddle out to the last light on the beach.

Surfer wearing the Golden Flow surf hat, board under arm, looking out to sea

Collections

Inspired by the rhythm of the coast

Three small families of colour and print, each drawn from a different part of the shoreline.

Surfer in the Driftwood hat wading into the whitewater, board in hand

Built for the water

Every detail earns its place in the surf

A wide brim that holds its shape when you duck-dive. Mesh panels that breathe. Drain panels so it dries between sets. And a strap system that means you stop thinking about your hat.

  • Lightweight, quick-drying fabric
  • Wide sun-protective brim
  • Performance brim that stays firm in the surf
  • Soft neoprene chin strap with adjustable buckle
  • Adjustable rear bungee for a personalised fit
  • Breathable mesh side panels
  • Quick-draining water escape panels
  • Hidden internal pocket with Velcro closure
Choose your colourway
“The best gear disappears into the experience — staying comfortable, performing when it matters, and letting you focus on the moment.”
Read the OCEANlab story

Good to know

Fit, care and the questions we get asked most

One size, 58 cm, with a rear bungee and chin strap that tune the fit to you. Rinse in fresh water after a surf and it’ll look after you for years.

What size are your surf hats?

All current OCEANlab hats are one size — 58 cm — with an adjustable rear bungee and chin strap for a secure, customisable fit. This size fits most teens and adults. A kids' collection is in development.

Can I wear them for swimming and surfing?

Yes. Our hats are designed with surfing and time in the water in mind. They're lightweight, quick-drying, and feature a secure chin strap to help keep them in place during surf sessions.

How do I care for my OCEANlab hat?

Rinse your hat with fresh water after use in saltwater and allow it to air dry. Avoid machine washing or exposing it to high heat to help maintain the fabric, shape, and performance.

Do you ship outside New Zealand?

Not yet — we currently ship within New Zealand only. If you're overseas and keen, email hello@oceanlab.surf and we'll let you know when international shipping opens up.

Sustainability

The ocean inspires everything we make — and that comes with a responsibility to protect it.

How we’re doing it

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