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Explore the first OCEANlab collection: six retro-inspired surf bucket hats designed in New Zealand for long days in the water, strong sun, and life on the coast.
Each design reflects a different expression of the ocean, from the understated tones of Coastal Classics to the flowing patterns of Tidal Prints and the clean contrast of the Drift & Dune Dual-Tone collection. Inspired by shifting tides, sun-bleached beaches, coastal vegetation, and reef textures, every colourway tells its own story.
Every OCEANlab hat is shaped by real time in the surf and refined through thoughtful design. Lightweight, quick-drying, and built to stay secure in the water, each piece balances technical performance with timeless style, so you can focus on the waves, not your gear.
