About
Living in New Zealand, where the sun is strong and the surf is never far away, we've spent countless hours in and around the ocean. We know that the best gear disappears into the experience—staying comfortable, performing when it matters, and letting you focus on the moment.
OCEANlab was born from a love of surfing, nature, and coastal living. We create thoughtfully designed essentials that balance technical performance with timeless style. Our first collection began with a simple idea: to make surf hats that stay secure in the water, provide reliable sun protection, and feel just as natural after the session as they do during it.
We believe in a slower, more intentional way of living, shaped by tides, changing light, and time spent outdoors. Every design draws inspiration from the coastline, from weathered driftwood and sandy beaches to reef textures and the colours of the sea. Produced in small batches, each piece is made to be functional, durable, and quietly refined.
Our Values
Protection with Purpose
The ocean gives us so much, but the sun demands respect. Every OCEANlab hat is designed to provide dependable comfort and sun protection, so you can stay focused on the waves rather than the conditions.
Quality Over Quantity
We believe in making fewer, better products. By producing in small batches and continually refining our materials, construction, and packaging, we aim to create pieces that are worn for years, not seasons.
Giving Back
The ocean inspires everything we create. As OCEANlab grows, we're committed to supporting New Zealand organisations that protect our coastlines and marine environments, helping preserve the places that give us so much.
Built to Last
Great gear should earn its place over time. Every OCEANlab hat is designed with durability, thoughtful construction, and everyday reliability in mind, creating products you'll reach for season after season.